When you scroll all the way down on the new Apple TV interface, I’m reminded of iOS as it was back in 2007 (called iPhone OS back then) with noticeable room for more apps. Is this a sign that Apple will open the device up to 3rd party developers? Will this device continue to evolve into a legit replacement for cable tv?

Perhaps I’m just reading way too much into this, but I did find it interesting when Tim cook said, “…and I encourage you to do so” after mentioning the ability to pre-order the new Apple TV the same day of the keynote. Perhaps these 3rd party apps will only work on the newer Apple TV.

*Update*
I also find it curious that Vimeo and Radio do not have the same reflection under the icon as the other apps do. The top row of apps do not have reflections either but I would guess that has to do with the background that they sit on.